This past weekend I traveled to San Jose for Silicon Valley Comic Con. Last year was my first time at the event as an exhibitor for A.L.Ex Studios’ flagship comic, MANIA, but this was my first time as just an attendee. Having the prior year’s experience under my belt I felt more prepared to tackle the con. It was Space Exploration themed which was really cool. I got to talk with scientists as well as creators and struck up great conversations and made some good connections.
The panels were also very interesting and relevant this year, dealing with things like emerging technology, robots, VR, AR, neural prosthetics, artificial intelligence, and their implications for humanity. A lot of themes that resonate with the vision for MANIA. I went to a very meaningful panel on Saturday called Classroom Crossover Event: Comics in Secondary Education which was a complete revelation. I met with a teacher after who purchased a copy of MANIA and was very enthusiastic about including it in her curriculum.
The themes present at the con really fired up my ideas for A.L.Ex and the new Paradigm of Passion. Another panel I attended on Sunday called The Future of Learning: 2030 gave me a whole new perspective on self-guided education and inspired passion training ideas for the future. All in all, I had a great time catching up with a lot of the creators I had met at previous conventions and I look forward to going back next year.
Silicon Valley Comic Con also provided me with the opportunity to road trip up from Los Angeles and stop at various local comic book shops to get copies of MANIA on store shelves. After our successful Kickstarter campaign it felt important to me to utilize the momentum and further MANIA’s outreach as much as possible. Throughout the round trip, I stopped at around ten comic book shops.
The experience was very rewarding. Not only did I get to chat with comic shop owners face to face but I got to stand there as they flipped through the pages. All the owners that got to take a look at our books were very impressed with the quality. With these guys, it was all business. I could sense their “would my demographic buy this?” type of reaction. But at the same time, I didn’t really have to ‘sell’ MANIA to them. The product really speaks for itself.
What I believe sold the owners who ended up taking a few issues of MANIA was just the human connection and the ability to hold and see the comic. That really makes a difference! The most valuable knowledge I took away from this type of outreach was really understanding the marketing approach that we will have to take with MANIA in order to get it in front of people. The more we learn how we stand apart, the more we can cater our marketing toward the ideal audience that will enjoy MANIA the most.
If you are in the Central-Northern California area, check out the following shops to pick up your copy today! And if you have a favorite comic book shop that you frequent, be sure to #askforMANIA.
Heroes Comics – Fresno, CA
Red Sky Comics – Merced, CA
Legends Comics and Games – Santa Clara, CA
Legends Comics – Fresno, CA